If your business needs a website refresh or a complete redesign, you may be wondering why you would hire a web designer to do it. After all, in recent years, the popularity of affordable website builders such as Wix, GoDaddy, and Squarespace has made it easy for just about anyone to build a website.
Because of this, many business owners are tempted to build their own website and end up creating a "DIY" monstrosity that doesn't get them the website results they were looking for.
Whether they know it or not, business owners aren't building a website just to build one, they're building one in hopes that it will get them more customers, more revenue, and more exposure online. However, these goals often fall to the wayside when building a DIY website.
As a beginner, it's hard enough to design something that looks good - let alone to optimize the content for search engines or to get more business leads. Building a website can quickly become overwhelming and produce underwhelming results if you don't know what you're doing. With that said, here are the 5 reasons we recommend hiring a web designer for your business in 2021:
Reason #1: Professional web designers create better designs, with a great user experience
At first glance, hiring a web designer might seem like a big waste of money. Why hire a web designer for thousands of dollars when you can just build a website yourself for much cheaper? After all, you can build yourself a website that has most of the things you need with one of the website builders and only spend a couple of hundred on it. Professional web designers might seem like they aren't needed at first glance, but there is actually a lot of valid reasons why you should work with one.
Imagine that your car suddenly breaks down and it won't drive anymore. If you know next to nothing about car mechanics are you going to try and fix it yourself? Maybe you will, but most would opt to take it to a car mechanic that they know will fix it correctly. They would take it to a professional that will provide reliable, expected results - someone who has fixed the problem hundreds of times and can solve the problem quickly with skill. The same thing applies to web design! You should hire a web designer so you can benefit from their expertise! Learn more about our web design services.
When you hire a web designer they should bring these valuable skills to the table:
- How to create professional, visually appealing designs
- Creating websites that have a great user experience and keep visitors coming back
- Building websites that are optimized for sales (proper calls to action)
- Mobile responsive design
- How to properly optimize a website for search engine optimization (SEO)
Web design professionals have created dozens if not hundreds or thousands of websites. They know the detailed ins and outs of creating a design that is stylish, functional on all devices, AND that's optimized to make sales. Web design is a skill that is developed just like any other - with practice. Would you really want your precious business website to be an experiment with months of trial and error in design and optimization that causes your business to lose revenue?
Reason #2: You Will Make Every Mistake in the Books Trying to Build a Website Yourself
Take a look at these terrible website designs as inspiration for making every mistake in the books:
At the beginning of my web design career, I made every mistake possible. I had no clue how to use colors, contrast, or shapes. My websites were incoherent with terrible user experience, no mobile optimization, improperly sized elements, and they had no optimization for selling products and services. Worst of all, I had no idea what search engine optimization (SEO) was, meaning the websites were not optimized and never showed up in Google search.
Common mistakes DIY website builders make:
- Using ugly website templates with little ability to customize (which end up turning customers away)
- Creating designs that don't work on mobile phones or tablets (learn more about mobile responsive design)
- Not following best practices for on-page SEO or SEO in general
- Building websites on platforms that can be outgrown with no way to transfer content (Wix, GoDaddy, Squarespace, etc.)
- Not optimizing websites for page speed
- Building websites with barely any content (these websites will not rank in Google)
If you plan on building your own business website, I guarantee that you will make some, if not all, of the mistakes I did when I first started as a web designer. What happens if you make all of these mistakes in web design? Your business will needlessly miss out on driving leads from Google search and turning them into customers!
Ready to work with our team of web design professionals? Contact us about your web design project!
Reason #3: Hiring a Web Design Agency that Specializes in SEO Will Get you More Leads
If you don't know what search engine optimization (SEO) is, now is a great time to read up on it. Here are some excellent resources:
- Search Engine Journal - SEO for Beginners
- Search Engine Journal - Complete SEO Guide
- Google's SEO Starter Guide
To summarize, SEO is the practice of optimizing your website to show up in search engine results (engines like Google, Bing, and Yahoo). SEO consists of on-page (keyword and content optimization), off-page (backlinks & domain authority), and technical (website & server optimization). All you need to know is that SEO is critical in getting your website to rank in Google searches and getting the customers you deserve.
Like many beginning web designers, I knew absolutely nothing about SEO. I didn't know the proper ways to get website pages to rank in Google.
And that's important to note - most beginning web designers don't have the slightest clue what SEO is. Chances are if you're considering building your own website, you don't know anything about SEO either - and that will seriously hinder your business success. Without proper SEO, potential customers can't find your business when they search for the services you offer.
Even if you plan to build yourself a website, it's a really, really good idea to read up on SEO and best practices to make sure you give your business the best chance at ranking in Google for important keywords. If you're strapped for time and need to focus on running your business, it is a good idea to hire an SEO company to get the job done correctly. Just like with web design, SEO professionals have already gone through the learning curve and will be able to maximize your budget to produce real results and drive real business leads for you.
Reason #4: Professional Web Designers Know How to Optimize Website Pages to Sell your Products and Services
Websites aren't just for show right?
Well, maybe some are, but most are trying to sell potential customers on a product or service.
You might be surprised how many websites are created that have no real call to action for website visitors to take. Calls to action can mean filling out a contact form, subscribing to an email list, calling, or sending an email. I have seen hundreds of business websites that don't make it clear what they want me to do. There is no call to action. No phone number. No email address. No contact form. How in the world is that supposed to help a website visitor turn into a potential client?
Most beginning web designers don't think about creating websites as building a sales machine, but they should. Business owners that try to build themselves a website instead of hiring a web designer end up neglecting the sales aspect of their website build.
Maybe that's forgetting to create a compelling call to action for website visitors to call you, or forgetting to include important business contact information. Either way - it's best to hire a web designer that already has experience optimizing website pages to sell products and services.
Reason #5: Your Time as a Business Owner is Better Spent Elsewhere
Perhaps one of the most compelling reasons to hire a web designer is that your time as a business owner is better spent elsewhere.
After all, your business isn't building websites, optimizing websites to sell, and helping them get found in search engines. It's never a good idea to spread yourself too thin. If you choose to build your website yourself, you'll be spending a good chunk of time (20-100 hours) getting a good website design up and functional. That doesn't even include the time you would need to dedicate to learning the basics of search engine optimization, optimizing pages to sell services, and making the website completely optimized across devices.
After all that work, you'll probably find that you don't even like your website design, and you'll want to redo it. Or maybe the design looks dated within a year or two and it needs a revamp.
Hiring a web designer is the best way to ensure that your project ends up how you want it to the first time around! Hiring a web designer will ensure your website comes out professional, search engine optimized, sales optimized, and it will allow you to do what you're best at - your business!
Are you interested in working with Ciitrus Digital on a web design project? Please feel free to contact us!